Marketing requires excellent content. Creating original content, having time to create it, and finding high-quality content are the top three challenges of content marketing, according to Curata’s B2B Marketing Trends Survey 2012 Report. Content marketing is a major challenge for companies which is why 28 to 33 percent of marketing budgets is dedicated to this.
(eM+C)—New communications channels have changed how brands and their customers interact, making it a necessity for businesses to adapt and create stronger digital relationships that extend and strengthen their customer connections. Where and how consumers spend their time online has changed.