In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs. Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan. A marketing strategy for social media will..
People have changed in dramatic ways over the past five years, and businesses should take that into consideration this holiday season. “As people’s values change, so do their shopping habits. To market effectively, businesses should be aware of how their prospective customers have changed,” says Marsha Friedman, CEO of EMSI Public Relations in Wesley Chapel,..
The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50 percent of all U.S. mobile subscribers now owned a smartphone, according to Nielsen. A new report published by HIS indicates that global smartphone adoption will reach 54 percent by the end of 2013; two years faster than previous..
(eM+C)—New communications channels have changed how brands and their customers interact, making it a necessity for businesses to adapt and create stronger digital relationships that extend and strengthen their customer connections. Where and how consumers spend their time online has changed.
When it comes to your online habits, are you a Content King or a Social Butterfly? The difference matters to businesses who want to capture your attention on digital devices. A new IBM study of the media and entertainment market reveals that as consumers adopt an increasing number of digital devices, four distinct new “digital..
Customers have always been fickle, but never before has it been so easy for them to channel discontent into social-media campaigns with potentially disastrous consequences for companies. In The Conference Board Review cover story, “Anger Management,” writer John Buchanan explores how technology has helped spur “a massive power shift,” emboldening consumers to express their outrage…
Could 2012 be the year of 5G? According to an article by FT Tech Hub, even though TV’s Ultrabooks and Smartphones grabbed headlines at the Consumer Electronics Show, there was a quieter wireless revolution taking place that have the potential to provide important connectivity benefits for all our devices in 2012.
According to Chelsea Hejny who is a social media writer at ShortStack, creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to be seen and shared. She provides six tips to improve your Facebook Page’s News Feed presence.
Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had. And it’s universally accepted that word of mouth has always been considered the very best form of advertising. Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their..
I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media. Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to..
Here is a list of 5 must-haves that every small business website needs to include. Whether you’re building a website yourself, or have a web designer to do it for you, work through this check list and you won’t go wrong.
According to Gartner predictions there are trends and disruptive events that will reshape the nature of business for the next four years. They focus on changes in the role that technology plays in business performance, our personal and professional lives, and in the global economy. Gartner evaluated more than 100 predictions based on audience appeal,..
This is the second part of our 5 part series – How to get found online! How do you research and purchase products and services? Probably like most consumers do – through search engines like Google, Bing, Yahoo etc. The question is this: Is your website getting found by consumers looking for you?
