One important step for a brand that wants to have a strong social media strategy, and avoid crises, is to ensure that employees understand how to use those tools. This image by Mindflash demonstrates the surprising statistic that 76 percent of companies do not have a clearly defined social media policy. The infographic also has..
Social Media marketing strategy is crucial to a company’s brand recognition. Businesses need to understand social media marketing and which social media platforms to utilize. Based on recent studies, a business’ brand needs social media marketing. The study conducted in 2012 by Chartered Institute of Marketing (CIM), Ipsos ASI, and Bloomberg determined there is a..