Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence.  Today, marketing is not marketing without social media and networking.  Brands attain more recognition and advocacy through social media platforms.  Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…

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Real-time marketing is a new phrase that came about in the last month.  It’s an extension of content marketing.  Brands need to adjust to a new 24/7 marketing model, according to social media commentary.  A prime example of real-time marketing in action is Oreo’s tweet, “dunk in the dark” in response to the power outage..

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