Are you looking for ways to increase leads and traffic on LinkedIn? In December 2012, LinkedIn was visited by 94 million people in the U. S. This was an increase of 40 percent compared to December of 2011, according to Experian Marketing Services. Regardless of whether you’re a B2B or B2C company, you should focus on launching a marketing strategy on LinkedIn that will attract your target market. Eight ways to attract high-quality leads with LinkedIn include: adding a strong call to action link, adding pictures or files, using LinkedIn’s lead collection widget, creating custom call to action content, posting your status updates at the appropriate times, treating your LinkedIn products and services pages like landing pages, sending custom messages to your target market’s inbox, and promoting a LinkedIn group to your target market.
Adding a Strong Call to Action Link
You can add custom banners to your company page for free on LinkedIn and link them back to your website. You’re allowed to add up to three different linkable banners (sized 646 x 222 pixels) on the products and services page of your company profile. You can use these banners to get LinkedIn traffic to webinars, case studies, or other types of targeted landing pages.
Adding Pictures or Files
You can include files or pictures in addition to links on your status updates. You’ll need to attach the picture before your status update: because once you type your status and add a link, you won’t be able to add a picture. In order to target certain connections, you will need to have at least 200 connections. For example, if you only want to target non-employees of your company, you need 200 or more total connections. Also note you can edit the title or description on your image after you’ve attached.
Using the LinkedIn Lead Collection Widget
If you’re using an ad campaign or feel like testing one, be sure to add the lead collection widget to your landing page. It saves people time from going to your website by clicking on the link at the top of your page to give you their email address. It’s a faster way to get leads.
Creating Custom Calls to Action and Content
Depending on the profile of each user, the products and services page will allow different content. It allows you to feature products and services to certain interests. Using the dashboard you can create multiple versions of product pages based on the audience types. You can drive people to the appropriate landing pages, by creating custom content specific to members.
Posting LinkedIn Company Status Updates at the Appropriate Times
In addition to your website and other social media channels, you should be posting your LinkedIn status updates in the morning, afternoon, and evening. According to Lana Khavinson (senior product marketing manager at LinkedIn), some companies get the greatest engagements from morning posts. However, evening engagement is increasing for mobile and iPad users. LinkedIn encourages you to post at various times throughout the day and track what works for your target market. Be sure to note what content gets the most shares and what posts drive the most traffic.
Treating LinkedIn Products and Services Pages Like Landing Pages
A great way to save members time is by allowing them to ask you questions on your LinkedIn products and services page. In addition to saving time for the member, it allows you another way to get their email address. To make sure you don’t miss questions on your products and services page, you can add up to three people to receive messages from those pages.
Sending Custom Messages to Your Target Market’s Inbox
You will have to pay money to use LinkedIn sponsored Inmail, but, it’s well worth it to get your message out and build your leads. Customize your email and work with LinkedIn to identify exactly who you want to send it to.
Promoting a LinkedIn Group Your Target Market Will be Interested in Joining
You can grow you network and increase your leads by providing insight and thought via a LinkedIn group. Don’t bombard members with links and repetitive useless content. You should use groups to learn more about your target market. You want to be a valued contributor and resource for your group members.
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