Are you looking for ways to increase leads and traffic on LinkedIn? In December 2012, LinkedIn was visited by 94 million people in the U. S. This was an increase of 40 percent compared to December of 2011, according to Experian Marketing Services. Regardless of whether you’re a B2B or B2C company, you should focus on launching a marketing strategy on LinkedIn that will attract your target market. Eight ways to attract high-quality leads with LinkedIn include: adding a strong call to action link, adding pictures or files, using LinkedIn’s lead collection widget, creating custom call to action content, posting your status updates at the appropriate times, treating your LinkedIn products and services pages like landing pages, sending custom messages to your target market’s inbox, and promoting a LinkedIn group to your target market.
sandra@thenetworkchefs.com Social Media Marketing and Management