Google announced it will be shutting down Google Reader on July 1, 2013. Google is trying to consolidate its services.  In 2011, Google rolled up Reader and Picasa under Google+.  Then in 2012, Google shutdown a lot of services.  Now, comes the shutdown of Google Reader.  Google Search continues to be the leading revenue generator for Google, accounting for 90 percent of its revenue. However, Google would like to reduce the reliance on Search for its income.  As such, Google is expected to put more support on key products:  Android, Chrome, and Google+.