Have you asked yourself this question; how do I measure social media marketing?  Are you concerned with how you learn the metrics to measure your social media campaign?  Don’t worry because there are tools available to help you measure the success or failure of a campaign.  Social marketers typically launch marketing campaigns and tend to overlook or unintentionally ignore the metrics during the planning stage.

More often than not, the reason they ignore these all important metrics is because they’re not sure what metrics they should be considering.  They’re not certain what factor (in their campaign) creates the value that leads to profits.  Social marketing metrics create significantly more burdens for brand marketers than any other marketing channel today.