To engage your audience on social media platforms, you need to understand how to use each platform. If you don’t know how to engage your audience, you can actually hurt your business. You need to learn how each platform works and how the audience uses each platform. There are books available that can help you understand how each platform is being used.
Facebook and Twitter are two very different platforms so you can’t use the same engagement technique for each. You also don’t want to turn your audience off by posting the same message on Facebook and Twitter.
Facebook users want content that is delivered with pictures. They like to see the product your offering. You can also give them insight about your business to keep them interested. For example a picture of an employee having fun at work will help humanize your company. You also don’t want to repeat the same content over and over again.
Twitter users expect to see posts very often. Short bursts work best on Twitter. You can also tweet general information about your industry so your followers won’t feel like you’re only trying to drive sales. Now that you have a general idea of the differences in platforms and you understand how each one works, you need to develop content that will successfully engage your audience.
Understand your audience
Learn what your audience likes and create content that will resonate with them. You want your audience to be able to identify with your posts, so they will engage.
Make it mobile-friendly
Your content needs to be easy to read and easy to respond to via mobile devices. Mobile has become the mainstream way for consumers to read and engage and the majority of businesses today are not ensuring their content is mobile-friendly.
Pictures & Videos
Pictures and videos are both engagement boosters. You can post behind the scenes photos of your business, pictures of functions, and pictures of customers using your product. You can also ask your audience to share their photos with you and possibly share photos of them using your product.
Creating contests were people have to compete to win something is a great way to engage your audience. Be cautious not to spam your audience with too many posts about the contests though. You don’t want them to unlike or un-follow you for spamming them.
Create clever questions
By posting questions, you will get engagement and you will also find out information about your audience that will help your business.
Respond to All Comments
If you respond to all comments on each platform, your audience will know you’re listening. Listening is equivalent to humanizing your brand.
Make sure that your posts can be easily shared. On Twitter, don’t make the post so long that there’s not enough room when the message is re-tweeted. Make sharing as easy as possible for your audience.
Use witty and humorous content to engage your audience.
Use your calendar
Posting content in line with holidays and seasons will get your audience to engage. You can post about topics such as managing work and home life during summer, etc.