The way we search has changed so much over the years. We used to search for basic keywords like “hotel discounts” (short-tail keywords) if we were taking a trip or we would type in the name of a particular hotel we wanted to find.
Today, the search for answers to more specific queries like “best hotel deals in Houston” (long-tail keywords) has turned SEO on its head!
Take a look at this infographic created by SalesForce and recently posted on Social Media Today that gives you insights on long-tail (narrow) queries and how to use them in your content marketing strategies: