Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty.  However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy for their social media platforms or they don’t have a clear set of goals. This translates into seven out of 10 businesses using social media without the knowledge to fully optimize each platform.