Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms?  Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market.  There are three ways to build your target market on Facebook that will cost you nothing except time.

First of all, once you create your Facebook page as a business, be sure that you link the Facebook like button to your website.  This makes it easier for a person to like your page on Facebook without leaving your site.