Do you know what the social media industry experts are predicting for this year? We will discuss this in just a minute, but before we do, we have one suggestion for you. Make sure you in line with these predictions, because not doing so will definitely leave you out of the race with your competition. If you want success with social media marketing, it is vital that you follow these predictions and base your social marketing campaign on them. With this being said, here is a look at what is likely to take place in the social media marketing world this year.
Video marketing is going to evolve and become widely utilized
2013 has seen plenty of video marketing campaigns; 2014 is going to take this a step further, and businesses are going to up their game and publish even better videos than they did in the past. Last year, we already saw the stories of brands being told through social media. At that time, it was pictures, and this time it is going to be videos that will tell a much better, deeper, more powerful and more influential story.
The ‘fandom’ surge is going to get stronger
Businesses have already started caring more about their loyal fans and are using social media to reach them. Now that so many companies have realized how important it is to remain connected with their clientele, they are going to target the most devoted ones of them. All these fans will promote the business and build the brand image in a brighter light.
It is time to identify your fandom!
Google+ will have a significant growth
Up till now, Google+ has been sort of overshadowed by Facebook, LinkedIn, and Twitter. From a business point of view, 2014 might witness a shift in this trend. Businesses are going to make more use of Google + than they are doing right now. Why? Because being active on Google’s social platform can actually improve SEO, meaning you enjoy a higher rank on the search engines’ results pages or SERPs.
Google+ for business is a little known secret up until now so make sure to utilize it to the utmost and be really active on it, and you might actually come out on top of the SERPs.