Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are..

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Building your business’ brand isn’t easy.  From the moment you begin thinking about starting your business, you have to consider how you want it to be perceived, who your target audience will be, and how you reach them.  Your brand is representative of your products and services.  Consumers should be able to learn everything they..

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