Hopefully, by now we all can agree that social media has given consumers the most powerful voice they have ever had.

And it’s universally accepted that word of mouth has always been considered the very best form of advertising.

Since Facebook’s “Like” button was introduced in the spring of 2010, users can now show their approval of others’ photos, articles, ideas, discoveries, videos, products and services with just one simple click.

In fact, it is estimated that Facebook’s “Like” button now gets more than one billion clicks per day!

We all have an opportunity to reach more people in a significant way through recommendations

It all starts with improving our communication.