“Why can’t I just keep doing business the old way?” This is a question that I hear so often from business owners who fall in the “boomer” category – those born between 1946 and 1964.

The fact is, in certain, important ways, the old ways still work. Really? I know what you’re thinking but let me explain. The same skills that made you great before all the Facebook – Twitter craze, are often the same skills that will make you great at social media. For instance, if what you do for your customers in your business is positive – great product, great problem resolution, realizing the emotional aspect of interacting with your customers – then the word will only get out much faster and on a bigger scale using social media – an ingenious amplifier of the positive and the negative.