The smartphone market continues to reach milestones both here and abroad. As of March 2012, over 50 percent of all U.S. mobile subscribers now owned a smartphone, according to Nielsen. A new report published by HIS indicates that global smartphone adoption will reach 54 percent by the end of 2013; two years faster than previous projections. Knowing this and operating under the premise that smartphone penetration will only continue to grow exponentially due to low-cost handsets and increased demand, it begs the question; who is smarter? Us or our phones?
What I’m getting at is that it’s no secret that mobile adoption, smartphone adoption in particular, is not just a trend but the direction in which society is moving for the access to information. Having these facts at our disposal should allow us to come to the conclusion that it is more important than ever to transition our brand to one in which mobile consumers can interact with.
To be more specific, our traditional websites have not been designed for use on mobile devices, yet as smartphone adoption continues to rise, mobile Web adoption will grow exponentially. More and more people will visit your website from their mobile device and in order to keep them on your website you will need to have a version which is formatted for the mobile device (i.e. a Mobile Website). Mobile already accounts for over 8 percent of all U.S. based Internet traffic, and 20 percent of real estate queries now come from mobile.
The facts are clear: consumers are going mobile, our phones are becoming smarter and the tools to capture these eyeballs are available to you. Without a strategy in place, you’re denying yourself the opportunity to capture this business and the massive amounts of potential consumers it encompasses.