Do you take the time to consider your online reputation? Not only as an individual, but, do you consider your business’ online reputation? It’s important to think about this before something negative happens. A few keys to managing your reputation lie in social footprints, knowing what others are saying about you, and staying positive online.
When engaging in your social media platforms, remember not to get into arguments with anyone, especially your customers. When you engage in argumentative behavior, customers and potential customers will remember the negative. They don’t like this type of behavior and it could result in them going elsewhere for the same products or services. If you find yourself in a position where you can’t respond to a customer in a positive manner then have the conversation via a more private channel.
In addition, make sure all comments you or your company post are always professional. Remember it’s ok to have fun on social media. However, keep inappropriate content out of social media. Inappropriate content is determined by the industry you’re in. If you’re a bar or restaurant, then alcohol is ok. However, if you’re in other types of business, alcohol should not be promoted in your social media posts.
You should make the time to check online about your name and your business. Others will use Google and other search engines to conduct research about you and your company. The only way to know what others see about you and your company is to search it yourself. You will have the ability to correct any errors and remove information that is not legally published.
By staying positive on the internet, you and your company will have a positive image. You want the overall perception to be that you’re an authority in your field. You can accomplish this by promoting blog posts, customer reviews, and press releases. Additionally, you can post videos and podcasts that provide customer assistance.
If you found anything negative about you or your company online, you can lower the impact of the negativity by promoting all the positive information regularly. You can also begin a repair campaign by creating new events which promote you and your company in a positive light. For example, you can host or sponsor a large charity event in your area. In addition, there are reputation repair companies that can help get the damage repaired or moved farther back on search engine pages.
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