The power of a hashtag is expected to take off and all businesses should be prepared for this. Facebook recently announced that it would begin supporting hashtags. Twitter, Google+, Pinterest, Instagram, and other social networks have already been supporting them. Depending on the user some words following a hashtag are written with no spaces and others have only one word following it. The intent of the hashtag is to allow readers to read all the responses with the same phrase or word.
In a recent survey conducted by ad platform RadiumOne, it was revealed that 58 percent of participants use hashtags on a regular basis while 71 percent of regular hashtag users do it from their mobile devices. The hashtag is now a ubiquitous symbol and businesses are being more creative with their uses of them.