A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks. According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content and it’s in alignment with YouTube’s goal to become the “most important media in people’s lives.”
Video marketers and aspiring YouTube stars are now asking – How do I extend the average minutes watched metric? In this post, we will try to answer the question of how to create more engagin videos on YouTube for higher ranking. Following are seven ways to create stronger engagement and gain higher ranking within YouTube’s constantly changing algorithm: