video marketing

Since video marketing is performing better than all other types of content across all platforms, it should be a key consideration for all digital marketers. Take a look at this new infographic via Oberlo that outlines ten video marketing stats to help you in 2019. Take some notes and if you’re not creating video content,..

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Experts predict that by 2019, a whopping 80 percent of global internet consumption will be in the form of video content. It’s clear to see that social video marketing is something that marketers can no longer ignore. Today’s video marketers need to be data-driven. As social media marketing guru Dan Zarrella says, “Marketing without data..

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explainer

We’re sure you’ve heard this already but, video is THE medium for social! Take a look at some quick stats: Online video is forecast to account for 74% of all web trafficin 2017 More than 500 million peopleare watching Facebook videos every day, while 5 billion users log onto YouTube every month Year over year, the time people spend..

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A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks.  According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content..

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You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image.  Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous..

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