Social media marketing presents a challenge to all businesses.  It seems that as soon as you learn how to do one thing it’s evolving into something different.  So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign.  Following are seven social media tips for creating the most effective tactics:

Photos or images

Pictures pull four times more than any other media type.  Posting pictures helps to humanize the brand and humanizing is one of the key factors in making your social campaign work.  Using your own pictures is the best way to go.  However, pictures in general are still the most effective.

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