You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. Following are some tips for optimizing your social media marketing strategy using a piece that has really fallen through the cracks – Google + and Google + for Business – and thereby maximizing your social media results:
If you haven’t already, create a Google+ profile and a Google + for Business profile. This is a must-do profile. Google+ content is given top-tier ranking when it comes to SEO results. Not only will you rank higher, but it’s viewed more often than other platforms, it indexes faster, and it’s given priority status in each search. In addition, in search results, you’ll be found in a specially designated section on the top right of the search results.
Google+ is not like other SEO related sites that require a specified amount of points or certain participation before you can use your profile links. With Google+, you can embed links into your profile and link to other profiles across the internet. You will even be able to designate what you want as your anchor text. As people share your content, more people will be able to view your messages and all your messages will link back to your profile. There is no limit on how many links you can post. You can also update content on your posts when they become old and outdated.
Here are some other reasons why you need to be on Google + by JeffAlytics.com:
Google+ has an immediate impact on SEO results
When it comes to Google Search, You are becoming more important than your domain name. When I say You, I mean the way that Google views You. If you have established yourself as a valued contributor to Google+, the content that you share on Google+ has a better chance of ranking highly in Google Search results, immediately.
While other factors of SEO still remain important to achieving a #1 ranking for competitive keywords, Google+ can’t be ignored as a part of a well balanced plan of attack. Prepare for battle by adding people to your circles on Google+, sharing relevant articles, and interacting with the community.
Yahoo Scrapes Public Google+ Data
Yahoo is apparently scraping Google+ data, because that is the only way they could have known about my site! While this may seem surprising or unscrupulous, I believe that it is actually fair game for them to utilize publicly available Google+ information.
New Sites Can Rank Quickly with Google+ and Retain Rankings
A new site can see meaningful rankings within a day of the domain name being registered. Not only that, but the rankings may hold steady or even improve, even without any further promotion.
Read the entire article here – you can also view the entire Google Case Study.
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