You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. Following are some tips for optimizing your social media marketing strategy using a piece that has really fallen through the cracks – Google + and Google + for Business – and thereby maximizing your social media results:
If you haven’t already, create a Google+ profile and a Google + for Business profile. This is a must-do profile. Google+ content is given top-tier ranking when it comes to SEO results. Not only will you rank higher, but it’s viewed more often than other platforms, it indexes faster, and it’s given priority status in each search. In addition, in search results, you’ll be found in a specially designated section on the top right of the search results.