It doesn’t matter what type of business your company is, every company has to have the right online presence to bring more customers to its organization. If you’re a company that still has only a website and a Facebook page, keep in mind that there’s a lot more to maintaining a successful online marketing presence. Following are a few of the top online marketing trends for the second half of 2013, which can help you grow your sales both online and off-line.
Social media will continue to be important
Keep in touch with your customers through Facebook, Twitter, Pinterest, Google+, and other media sites. Don’t just post information on the sites and then forget about it. You need to engage your fans in order for each site to work to your advantage. Post questions to your followers and asking them why they like your products, what products would they like to see more of, and any other question that could get your audience engaged. If your page has a large fan base, but you don’t get any replies or likes on your posts, then you may be posting the wrong information, which means you need to change your marketing approach.
Mobile marketing will continue growing
Currently, smart phones account for more than half the mobile market. The majority of your customers now access their email on these devices. So, any email marketing that is not designed to be mobile friendly, will not work on mobile devices. This is because content that is designed to be displayed on a computer is not viewable on a smart phone.
Make sure your website and all email that you send to your customers are mobile friendly. An easy way to make your content mobile friendly is to avoid unusual fonts. Fonts such as Arial and Veranda work best.
The design is just as important as the content
If you have a poor website design and it’s not user-friendly (slow page load times, flash, putting important content below the fold, no/poor mobile display, iframes, etc.), the search engines will penalize you and your visitors will be annoyed and frustrated.
In today’s technologically advanced world, there are many tools, templates, and frameworks for creating user-friendly website designs that are accessible to businesses of all sizes. Make sure your website looks as good as the content it contains.
Improve customer value and not just customer base
Although we see shifts in the economy that reflect its improvement, it’s still struggling. This is why it’s imperative that you keep your existing customers happy instead of focusing on acquiring new customers. Offer new products or services that can meet your customer’s needs better. Find out what they want by asking them on your Facebook page or other social networking pages.
Quality content will be essential
In order for Google and other search engines to rank you, the content on your website needs to add value to any customer or prospect who visits it. In the recent past, the majority of websites were more focused on providing keyword stuffed content to draw search traffic to their pages, but it didn’t provide useful content to the visitors. Currently, search engines have altered their algorithms to ignore useless, keyword stuffed content. Even though they still rank sites by keywords, search engines are looking for content that is well written and actually provides useful information.
These are the top online marketing trends for the second half of 2013. Whether you add one or all of them to your online marketing efforts, these marketing tips will help improve your online reputation and attract prospective new customers.