Twitter users use acronyms or abbreviations in their tweets. For those of us who are not avid Twitter users, may not know what they mean. Some of the abbreviations and acronyms may be common on all social media sites, but others are unique to Twitter. Here’s a list of terms you may see in tweets..
It doesn’t matter what type of business your company is, every company has to have the right online presence to bring more customers to its organization. If you’re a company that still has only a website and a Facebook page, keep in mind that there’s a lot more to maintaining a successful online marketing presence. ..
Using hashtags on #Google+ is different than using them on Twitter. Unlike clicking on a Twitter hashtag that takes you to a different hashtag-specific stream, when you click on a Google+ hashtag it will take you to other similar hashtag posts in the stream. Google+ will also show you related hashtags. You can also search..
Utilize your employees in your social media marketing strategy. Don’t let your Facebook posts go unnoticed and unshared. Ask your employees to help share your content. Employee social sharing can be done with automated features that are triggered by each post or blog publishing. The value of employee social sharing isn’t only about the likes..
Social media is visible in all advertising. Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter. For example, Mercedes uses the hash tag, #youdrive, in their TV commercials.
In continuation of my blog, “Time to Revisit and Refresh Your Marketing Plan,” I would like to add further detail to the marketing strategy for Social Media Blogs. Creating a marketing strategy for your posts on social media sites is equally as important as creating a business plan. A marketing strategy for social media will..
Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a business plan. Even if you launched your business years ago, it’s important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically,..
Today, if you tell someone you’ll be in touch, he or she may not only ask when, but how. Modern technology has dramatically changed the way we communicate, providing multiple ways to stay connected at any time. For small and medium-sized businesses, this means big opportunities to stay competitive, provided that they understand technology trends..
While smartphones can perform a plethora of functions, according to a recent Harris Poll survey, very few smartphone owners are actually taking advantage of the time- and paper-saving potential of their devices. Today’s smartphones can store information to make our lives more efficient – information that can be scanned to make a purchase, or displayed..
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..
Have you ever wondered why you seem to hit it off right away with some people, while with others it’s more like oil and water? A person’s temperament style not only determines his or her energy level, behavioral traits, body language patterns, and buying style, but it also influences compatibility with other people. Yin Yang,..
While the holidays may be the “most wonderful time of the year,” it’s important to keep your brand’s message from getting lost in the excitement and imagery of the season. Here are three ways to make sure your brand’s message stays on point during your holiday marketing campaign:
Social media is the most rapidly changing aspect of communications to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up.
