With all the content being shared on Facebook, even the greatest content strategy can fall victim to the “noise” of social media. However, if you’re willing to dedicate some extra time and money, Facebook advertising can help you stand out from the crowd.

Facebook advertising, when properly managed, provides a low-risk, high-reward way to promote yourself and your posts on social media. With the recent updates to Facebook’s advertising options, you now have more opportunities to promote your business. With new tools and targeting options, Facebook ads are even better at helping you connect with potential clients.

Here are the four most recent Facebook ad changes and how they can help you promote your business: