With over 100 million daily active users, Snapchat has become the most dominant social media platform of 2016. It should therefore come as no surprise that brands are now looking to the instant video messaging app to target their audience. Numerous of the world’s largest brands, from Chanel to Coca Cola, use the app to give a rare insight into their companies and give their fans a fresh perspective on their brand.
Snapchat gives consumers an exclusive behind the scenes look into your business which in turn gives you unparalleled advantage over your competitors. So how can you utilize Snapchat to expand your brand? The people at M2 On Hold have created the infographic below that outlines some helpful tips and strategies you can adopt when using Snapchat.
Have you used Snapchat to market your business? What’s been the best strategy? Let us know your experiences in the comments below!