With over 100 million daily active users, Snapchat has become the most dominant social media platform of 2016. It should therefore come as no surprise that brands are now looking to the instant video messaging app to target their audience. Numerous of the world’s largest brands, from Chanel to Coca Cola, use the app to..
Snapchat is the fastest growing app along with being an interesting marketing tool. It’s attracting many users consistently and investors love it too. The most quoted figure of its daily active users is 5 million. It is estimated that users share around 400m snaps in a day, a figure which has increased substantially in number..