With more and more business being conducted online and through digital communication channels, social media is more important for companies than ever before. Many small business owners are aware that social media is essential to any marketing strategy, but struggle with how to execute their brand online. With so many users interacting with brands on Instagram, it becomes important for your small business Instagram profile to be perfect.

It may seem like other business Instagram profiles look beautifully streamlined and on-brand with little effort, but crafting a great Instagram profile takes a lot of planning. Before you even begin, you’ll need to be very familiar with your marketing goals and branding. To create a great profile on Instagram, focus on three essential parts: The bio, the content, and the engagement strategy. The bio will display your personality and main focus like current promotions, while the content will tell a larger story to keep users interested. Finally, you can promote engagement by encouraging comments through giveaways and other strategies.

For more smart insight on how to perfect your small business Instagram profile, check out the following infographic by Fundera: