With more and more business being conducted online and through digital communication channels, social media is more important for companies than ever before. Many small business owners are aware that social media is essential to any marketing strategy, but struggle with how to execute their brand online. With so many users interacting with brands on..
You can’t deny the building influence and power of the stories format originated on Snapchat and evolved by Instagram! They’ve provided new tools and options and introduced them to its 800 million-plus users. And as Instagram stories continue to rise in usage, so do the endless opportunities for businesses and brands! For those that harness..
By now, your business likely has some form of social media presence, whether on Facebook, Twitter, Pinterest, or possibly all of the above. But what about Instagram? This mobile photo- and video-sharing network is becoming an increasingly powerful way for businesses to market their products and services, reports The Associated Press. What should business owners considering..
Today, everyone is using smart phones. Do you know how to connect with them using mobile social media marketing techniques? You can use the social media tools that you’re already familiar with to create mobile marketing ideas. LinkedIn Mobile You can connect with customers and prospects with LinkedIn mobile. Use the LinkedIn mobile application to..
Using Instagram the correct way can lead to brand recognition for businesses. As previously stated in my blog, Marketing Strategy for Social Media, Instagram isn’t a platform for every business. However, if you use it wisely, you can include it in your social media marketing program. The key to post pictures; don’t post text or..