Does all this talk about data and sharing on social media have you confused? Is your feed too noisy and you’re not seeing posts from the people and brands you care about? Social media should be a fun place for you to have meaningful interactions with friends and family. Here are three simple steps to..
What does this mean for your website and content? By building up your authorship, blog posts and articles that you have written will get displayed in the search engine results pages along with your author bio photo, which can increase the click through rate of your listing by as much as 150%! Find out more..
There is no better place to be than at the top of Google’s search rankings; for marketers, it’s the Holy Grail. The key component in reaching that milestone is SEO (Search Engine Optimization), a process by which your site and content is ranked based on relevance. Now, with so much search traffic coming to Google..
Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising. Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox. As a result, television advertising is dying out. It’s important to note the types of programs that..
Are you on LinkedIn? If you answered no, you made the first big mistake. LinkedIn is an absolute must when it comes to your business’ social media marketing strategy. LinkedIn is a social network where you display your professional profile, display your company profile, and connect with colleagues, clients and friends in your industry. You..
Twitter users use acronyms or abbreviations in their tweets. For those of us who are not avid Twitter users, may not know what they mean. Some of the abbreviations and acronyms may be common on all social media sites, but others are unique to Twitter. Here’s a list of terms you may see in tweets..
In a recent study by Custora, which measured the purchasing habits of 72 million online shoppers, it was discovered that customers who find an online retailer via organic search spent more money and shopped more frequently than customers who originate from other channels, such as Twitter or Facebook. In fact, in 2013, less than one..
Adding useful real-world elements to your brand messaging will connect your customers to your brand. Reality marketing is customer-generated content that delights your customers. In order to be real, you need to add elements of storytelling to your online marketing. This is part of humanizing your brand – appealing to your customers emotions. Following are..
If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it. Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..
Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods. In addition, Google’s algorithm continues to be updated. So it’s important to improve your content marketing strategy continuously. Stay focused on producing high-quality content that works to engage your audience. This way you will remain relevant in your..
On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines. However, the 20 percent rule for Cover Images remains in two sections of Facebook Help. It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..
In a recent article on Yahoo, a social media expert gives advice on “How to Quench Your Social Media Thirst in 60 Minutes a Day.” I know you’ve heard this before and it may get old, but Social Media is an important aspect of any business. If you’re not on it yet, now’s the time..
Facebook recently announced that it’s launching the ability for users to follow conversations via #hashtags. Even though people were using hashtags before, there was no real functional value. According to Facebook’s blog post, the company confirmed that it’s not a new idea and stated that it will be “similar to other services like Instagram, Twitter,..
A new study published by The Economist Intelligence Unit (EUI) and sponsored by Lyris, found some noteworthy information about purchasing decisions and preferred marketing channels. Here’s what consumers had to say:
Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates. Here is the advice that he gave: Questions that are too broad or personal According to a recent Inc. article, Twitter messages with a question mark had 52 percent..
Consumers are now using social media and emails to voice their concerns. In addition to getting promotions/free gifts, one of the major reasons people like a brand’s Facebook page is so they can voice their complaints online. Using an online forum to deal with customer service is a fast and easy way for otherwise shy..
Building your business’ brand isn’t easy. From the moment you begin thinking about starting your business, you have to consider how you want it to be perceived, who your target audience will be, and how you reach them. Your brand is representative of your products and services. Consumers should be able to learn everything they..
Today, everyone is using smart phones. Do you know how to connect with them using mobile social media marketing techniques? You can use the social media tools that you’re already familiar with to create mobile marketing ideas. LinkedIn Mobile You can connect with customers and prospects with LinkedIn mobile. Use the LinkedIn mobile application to..
Social Media Examiner recently released its annual Social Media Marketing Report. The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns. In this study 3,025 marketers were surveyed. The most significant points determined by this report will be highlighted in this article. There’s been a decrease..
Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..
Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions. Following are a few ways to turn your cover photo into a CTA that converts: Promoting a Facebook Page Tab Based on Facebook studies, users on Facebook want to stay on..
Does your website look like a brochure and nothing more? Websites should have coherent site structure or some form of rational organization. Otherwise, site visitors will be lost. Are you thinking about interoperability, interactivity, and social share buttons? PC users have a hard enough time with certain websites, imagine how that affects mobile users. Your..
One of the most important questions that brand marketers ask themselves is “How do I sell with social media?” This is a question that is commonly asked and repeated with every marketing campaign. In order to sell your product or service, you have to convert a follower into a customer. Last month, Matthieu Chereau, cofounder..
You need to know which platform will work best for your business in order to have a successful social media marketing campaign. So what social media platform is right for your business? According to the 2012 social media marketing industry report, businesses need to get the answer to this question right. In this report, 85%..
You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results. Social media marketing will continue to evolve and trends will change. However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. ..
Social media marketing presents a challenge to all businesses. It seems that as soon as you learn how to do one thing it’s evolving into something different. So, what are the most effective social media tactics? This is what every brand looks for in the analytics of their social campaign. Following are seven social media..
Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty. However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..
Are you ready to jump on the social marketing bandwagon but you’re wondering how to target your market on social platforms? Today we’re going to discuss the Facebook platform and what tools it offers to help you target your market. There are three ways to build your target market on Facebook that will cost you..
Have you asked yourself this question; how do I measure social media marketing? Are you concerned with how you learn the metrics to measure your social media campaign? Don’t worry because there are tools available to help you measure the success or failure of a campaign. Social marketers typically launch marketing campaigns and tend to..
BIA/Kelsey a consulting firm in the local media industry, is projecting that US social media advertising will increase from $4.7 billion in 2012 to $11 billion in 2017. This would be an 18.6 percent in the compound annual growth rate (CAGR). The company believes that social media networking companies will continue to improve targeting and..
Google is ready to release the much-anticipated Google Glass, wearable computers that can connect to the Internet using your mobile phone or Wi-Fi, in 2014. With these glasses you can take pictures and HD720P video and use Google services such as Gmail, Google+ and Google Maps. The device uses Google’s Android operating system and is..
#Socialmedia has transformed the way people communicate and live their daily lives. Who would have thought that with the internet becoming available to the public in 1995, it would have evolved to everyone including businesses living their daily lives through social networks? Today social media has such an influence on everything and its platforms contribute..
In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent. That’s an overwhelming increase. With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..
Organizations continue to experiment and learn about new approaches to engaging customers. However, a company can suffer on social media when unflattering posts are shared within platforms. The reality is that even if the company was justified in the post or if a story is false, the only thing that matters to consumers is how..
Social media has proven to be an effective marketing tool for businesses. Having a presence on all the major social media platforms has become essential for any business’ marketing strategy. So how do you manage all these accounts without going crazy? The tools that social media masters use to manage their multiple accounts are: Hootsuite,..
A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks. According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content..
Facebook released a mobile device today. According to Facebook, it’s not a phone, but it’s more than an app. It’s similar to a digital skin that you slide your phone into so that it’s covered in Facebook. Android phones will come with Home pre-installed or you can download it from Google Play. Basically, it provides..
The trail you leave behind for others to find on the internet every time you upload a photo, share anything, publish videos, or get tagged on social media platforms is your social media footprint. Companies and people alike are realizing that some of the things they posted or shared in the past are not what..
The power of a hashtag is expected to take off and all businesses should be prepared for this. Facebook recently announced that it would begin supporting hashtags. Twitter, Google+, Pinterest, Instagram, and other social networks have already been supporting them. Depending on the user some words following a hashtag are written with no spaces and..
Thousands of businesses use Twitter for micro-blogging. Any business, large or small post short and precise updates to Twitter constantly. Most businesses consider Twitter to be a combination of instant messaging and a chat room. It’s somewhat of an open forum, however, businesses have the ability to limit their audience. Regardless, Twitter is a magnificet..
Noreen Hertz a British economist and author used social media conversations to predict who the winner of X-Factor would be. Hertz believes you can predict real-world outcomes using social media sites. She believes that using chatter from social media platforms will become a predominant tool for business forecasting. Hertz told CNN at Names not Numbers..
Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence. Today, marketing is not marketing without social media and networking. Brands attain more recognition and advocacy through social media platforms. Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…
Google announced it will be shutting down Google Reader on July 1, 2013. Google is trying to consolidate its services. In 2011, Google rolled up Reader and Picasa under Google+. Then in 2012, Google shutdown a lot of services. Now, comes the shutdown of Google Reader. Google Search continues to be the leading revenue generator..
Pinterest’s Web Analytics is a new set of tools that will help brands analyze the effectiveness of their content and social engagement. Cat Lee, Pinterest product manager said, “The goal is really to help websites understand what content is resonating with people on Pinterest.” Businesses and marketers have been trying to figure out how to..
Technology and social media professionals from all over the world attended this year’s South-by-Southwest conference. A collection of experts attended and spoke at the various SXSW sessions. The following insider tips for brand marketers were concluded from the various sessions:
Real-time marketing is a new phrase that came about in the last month. It’s an extension of content marketing. Brands need to adjust to a new 24/7 marketing model, according to social media commentary. A prime example of real-time marketing in action is Oreo’s tweet, “dunk in the dark” in response to the power outage..
Are you ready to take your marketing campaign to the social world? Are you wondering where to start and what type of dashboard you will need? To implement your social media marketing strategy you will need a good dashboard. There are several key factors that need to be considered when shopping for dashboards. You need..
Social Madness is a corporate social media challenge launched by The Business Review and its parent company American City Business Journals. Social madness measures the growth of each participant’s presence on LinkedIn, Facebook, Twitter, and Google+. The contest will be based social engagement. The local challenge starts on June 3, 2013. The contest will conclude..
Businesses today need to focus on a more specific media marketing strategy. The internet and social networking platforms have opened the doors for brand recognition and marketing strategies. Following is a sample social media plan that any company can use to put together its marketing strategy:
You need to plan and organize for your social marketing. Once you’ve established your brand and executed your social marketing well, you win the loyalty of social users. Following is a list of brands and the area of social marketing that’s worked for them:
Many of you may be asking….what’s going on in social media marketing? Why is it changing faster than I can keep up? Reality is that we now have to “be fast on our feet and quick with our brains.” This is why link building is now obsolete. As a result of the latest Google updates,..
Although Facebook is simple to use for most everyone, it’s not as simple for marketing. There are a lot of reasons your Facebook page isn’t getting the fast follower response you would like. Now that Graph Search is the new search feature, it’s even more important to use your page to engage your fans. There..
Are you following a brand in social media? Are you enjoying it? If you find you’re enjoying brands that you’re following, their strategy may be one of the following: connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you. As a business or..
The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR). This isn’t the first time the PR industry has had to evolve its way of doing business. Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..
Are you looking for ways to increase leads and traffic on LinkedIn? In December 2012, LinkedIn was visited by 94 million people in the U. S. This was an increase of 40 percent compared to December of 2011, according to Experian Marketing Services. Regardless of whether you’re a B2B or B2C company, you should focus..
Do you take the time to consider your online reputation? Not only as an individual, but, do you consider your business’ online reputation? It’s important to think about this before something negative happens. A few keys to managing your reputation lie in social footprints, knowing what others are saying about you, and staying positive online.
Social media is visible in all advertising. Company websites are including links to social media platforms while TV commercials are including the symbols to social media platforms and hash tags for Twitter. For example, Mercedes uses the hash tag, #youdrive, in their TV commercials.
