Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising.  Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox.  As a result, television advertising is dying out. It’s important to note the types of programs that..

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Adding useful real-world elements to your brand messaging will connect your customers to your brand.   Reality marketing is customer-generated content that delights your customers.   In order to be real, you need to add elements of storytelling to your online marketing.  This is part of humanizing your brand – appealing to your customers emotions. Following are..

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If you’ve heard it once over the last couple of years, you’ve heard it a million times – if you’re marketing strategy doesn’t include social media marketing, it’s time to add it.  Even though the majority of people in the US still use traditional search engines to find anything they’re looking for online, users, especially..

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Social Media Marketing strategies continue to evolve and marketing professionals are constantly having to change their methods.  In addition, Google’s algorithm continues to be updated.  So it’s important to improve your content marketing strategy continuously.  Stay focused on producing high-quality content that works to engage your audience.  This way you will remain relevant in your..

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On July 1, Facebook silently removed the 20 percent text rule required for Page Cover Images from its page guidelines.  However, the 20 percent rule for Cover Images remains in two sections of Facebook Help.  It’s possible that these sections haven’t been updated to reflect the change yet. In Facebook Help the sections are: What..

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Facebook recently announced that it’s launching the ability for users to follow conversations via #hashtags.  Even though people were using hashtags before, there was no real functional value.  According to Facebook’s blog post, the company confirmed that it’s not a new idea and stated that it will be “similar to other services like Instagram, Twitter,..

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Building your business’ brand isn’t easy.  From the moment you begin thinking about starting your business, you have to consider how you want it to be perceived, who your target audience will be, and how you reach them.  Your brand is representative of your products and services.  Consumers should be able to learn everything they..

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Social Media Examiner recently released its annual Social Media Marketing Report.  The study reflects that 80 percent of marketers aren’t planning to use daily deal sites in their future campaigns.  In this study 3,025 marketers were surveyed.  The most significant points determined by this report will be highlighted in this article. There’s been a decrease..

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Social Media Today recently interviewed Ted Shelton, a strategy consulting leader at PwC and author of Business Models for the Social Media Cloud to discuss topics that will come up at the Social Shake-Up Conference where Ted will be speaking. When asked to describe why companies should focus on how they use social, mobile, and..

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Does your website look like a brochure and nothing more?  Websites should have coherent site structure or some form of rational organization.  Otherwise, site visitors will be lost.  Are you thinking about interoperability, interactivity, and social share buttons?  PC users have a hard enough time with certain websites, imagine how that affects mobile users.  Your..

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You need to know which platform will work best for your business in order to have a successful social media marketing campaign.   So what social media platform is right for your business?  According to the 2012 social media marketing industry report, businesses need to get the answer to this question right.  In this report, 85%..

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You’ve set up your profiles on social platforms and you started your social marketing campaigns, but you’re not sure how to maximize your social media results.  Social media marketing will continue to evolve and trends will change.  However, there are a few steps you can take to ensure that your marketing campaigns don’t become outdated. ..

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Today businesses use social media to enhance their marketing efforts and to meet other objectives such as brand recognition, sales, increasing customer base, improving their customer service and increasing loyalty.  However, the majority of companies activate social media campaigns without a clear strategy. According to new research, 72% of businesses don’t have a clear strategy..

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Have you asked yourself this question; how do I measure social media marketing?  Are you concerned with how you learn the metrics to measure your social media campaign?  Don’t worry because there are tools available to help you measure the success or failure of a campaign.  Social marketers typically launch marketing campaigns and tend to..

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In 2012, it was revealed that time spent on mobile devices to access Facebook increased 85 percent, LinkedIn 114 percent, Pinterest 4,225 percent, and Twitter 140 percent.  That’s an overwhelming increase.  With 46 percent of social media users using their smartphone and 16 percent using their tablets, it’s time to focus our marketing on optimizing..

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A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks.  According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content..

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The power of a hashtag is expected to take off and all businesses should be prepared for this.  Facebook recently announced that it would begin supporting hashtags.  Twitter, Google+, Pinterest, Instagram, and other social networks have already been supporting them.  Depending on the user some words following a hashtag are written with no spaces and..

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Thousands of businesses use Twitter for micro-blogging.  Any business, large or small post short and precise updates to Twitter constantly.  Most businesses consider Twitter to be a combination of instant messaging and a chat room.  It’s somewhat of an open forum, however, businesses have the ability to limit their audience.  Regardless, Twitter is a magnificet..

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Noreen Hertz a British economist and author used social media conversations to predict who the winner of X-Factor would be.  Hertz believes you can predict real-world outcomes using social media sites.  She believes that using chatter from social media platforms will become a predominant tool for business forecasting.  Hertz told CNN at Names not Numbers..

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Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence.  Today, marketing is not marketing without social media and networking.  Brands attain more recognition and advocacy through social media platforms.  Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…

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Pinterest’s Web Analytics is a new set of tools that will help brands analyze the effectiveness of their content and social engagement.  Cat Lee, Pinterest product manager said, “The goal is really to help websites understand what content is resonating with people on Pinterest.” Businesses and marketers have been trying to figure out how to..

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Are you ready to take your marketing campaign to the social world?  Are you wondering where to start and what type of dashboard you will need?  To implement your social media marketing strategy you will need a good dashboard.  There are several key factors that need to be considered when shopping for dashboards.  You need..

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Social Madness is a corporate social media challenge launched by The Business Review and its parent company American City Business Journals.  Social madness measures the growth of each participant’s presence on LinkedIn, Facebook, Twitter, and Google+.   The contest will be based social engagement.  The local challenge starts on June 3, 2013.  The contest will conclude..

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Although Facebook is simple to use for most everyone, it’s not as simple for marketing.  There are a lot of reasons your Facebook page isn’t getting the fast follower response you would like.  Now that Graph Search is the new search feature, it’s even more important to use your page to engage your fans.  There..

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Are you following a brand in social media?  Are you enjoying it?  If you find you’re enjoying brands that you’re following, their strategy may be one of the following:  connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you.   As a business or..

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Are you looking for ways to increase leads and traffic on LinkedIn?  In December 2012, LinkedIn was visited by 94 million people in the U. S. This was an increase of 40 percent compared to December of 2011, according to Experian Marketing Services.  Regardless of whether you’re a B2B or B2C company, you should focus..

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Do you take the time to consider your online reputation?  Not only as an individual, but, do you consider your business’ online reputation?  It’s important to think about this before something negative happens. A few keys to managing your reputation lie in social footprints, knowing what others are saying about you, and staying positive online.

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