Via Social Media Today: If you’re not utilizing video in your marketing strategy, you’re missing out. Take a look at this infographic from Offeo for more insights on the value of video content.
Experts predict that by 2019, a whopping 80 percent of global internet consumption will be in the form of video content. It’s clear to see that social video marketing is something that marketers can no longer ignore. Today’s video marketers need to be data-driven. As social media marketing guru Dan Zarrella says, “Marketing without data..
We’re sure you’ve heard this already but, video is THE medium for social! Take a look at some quick stats: Online video is forecast to account for 74% of all web trafficin 2017 More than 500 million peopleare watching Facebook videos every day, while 5 billion users log onto YouTube every month Year over year, the time people spend..
There are so many videos that are promoted on YouTube on a daily basis. Unfortunately, only a very small number of these enjoy a little over a hundred views and an even smaller number succeed in creating a viral buzz. Is your video among this very small number? If not, why? Focus on quality and..
Do you make use of video marketing to increase your brand awareness? If you still have not done this, you really should start now. Video marketing promotes your brand better because anything visual is more appealing than anything written. Realizing the significance, video marketing has enjoyed increased popularity in recent times and will continue to..
A big shift that’s underway with YouTube’s ranking system is to rank videos based on being watched longer. If videos keep people watching longer, they will be given a higher ranking over those that only get clicks. According to YouTube’s head of content partner marketing, Eric Meyerson, this should motivate contributors to create high-quality content..
You have a brand and message that you’re distributing through social media. In previous blogs, I’ve discussed how to use Pinterest and Instagram to successfully promote your brand image. Promoting your story or brand image needs to be consistent with other social media platforms when marketing with video on YouTube. In accordance with my previous..
Are you ready for your close-up? I suggest you hire a professional video production company when you commit to using video to enhance your website and optimize your search engine results. But if you can’t, here are some tips to help you.