Have you tried every social media strategy you could think of, yet failed to get the results you wanted? Take a step back and go over your marketing campaign once more; you might have actually missed out on a few small tricks here and there that could have otherwise had a significant impact. While you evaluate your strategies once more, here is a quick review from some of the best marketers of what you can do to take your brand image to the next level via social media.
Use Facebook ads to promote your post
Did you know that the posts you upload on your Facebook page appear on the News Feed to only 15% of your connections? Yes, I know the stats are not good, but that is Facebook’s policy, and no matter how much we complain, it’s not changing. However, you can change your tactic; invest a small amount, and make use of Facebook ads and or Post Boosts. A decent Facebook ad will only cost a few hundred dollars a month and post boosts cost as little as $5 per post boosted. Doing one or both of these will increase the visibility of your post and it will appear on the home pages of a much greater number of users thus increasing your “likes” as well.
Learn more about your fans and followers
Are you thoroughly aware of what your targeted audience demands? If the answer is no, you really do not have an idea of how much you are lagging behind. Until you know your targeted audience better, how can you come up with content that they will like? Learn more about them and use the information to develop interesting content.
Sounds hard work? Not really, if you know how go about it. There are many tools across all social channels that present you with views of peoples’ likes and dislikes. These people belong to a certain region, age group or sex. Let’s look at Facebook: You can switch over and use your business page as your Facebook page. When you do this, your home feed shows all the posts of the people/businesses who you follow from your business page. This provides you with some great feedback – what they are posting etc. – and you can share their posts to your business page wall. When you share from your business page, your business page name populates instead of your personal page. Use these easy tools, and your task will be simplified.
Have a presence on all social networks
Are you just on the most popular social platforms like Facebook or Twitter? While these two alone can benefit your business, if you really want to get ahead in the race, you will have to make good use of other platforms as well. LinkedIn, Google+, and Pinterest are but a few among an enormous list of platforms. Connect with your audience through all of these, and make sure you are active on all of them.
Once you do this, share updates and news across all platforms to increase brand awareness. Keep in mind that posting on Twitter, Facebook and LinkedIn are different so write your posts accordingly to attract the most views.
Make sure all of the above are part of your current marketing plans. If any one of these is missing, incorporate it and you will be amazed by the buzz you will be able to generate. Good luck!