The best strategy to promote your business and increase your customers has always been and will always be – word of mouth publicity. Any marketing tactic that you try just won’t have as much impact as this strategy. According to a research conducted by a prestigious marketing company, only 53% of the population trusts the content that you share with them. As for referrals and recommendations from peers, these are trusted by almost 92% of the population. The difference in stats should give you an idea how word of mouth can be for business promotion purposes.
Now the main issue is how to get customers talking about your brand. This is not that difficult, if you agree to put in some time and effort. Get connected with local clients and communities, and you will reap the marketing benefits.