Social Media marketing strategy is crucial to a company’s brand recognition. Businesses need to understand social media marketing and which social media platforms to utilize. Based on recent studies, a business’ brand needs social media marketing.
The study conducted in 2012 by Chartered Institute of Marketing (CIM), Ipsos ASI, and Bloomberg determined there is a skills gap in business use of social media. Only 6 percent of companies using social media say their skills and competencies are excellent while 50 percent feel they are not equipped to handle social media marketing. 95 percent of Americans expect a company to have a social media presence. 89 percent expect the company to engage with them on social media. However, the number of companies responding or engaging is minimal.