Using Instagram the correct way can lead to brand recognition for businesses. As previously stated in my blog, Marketing Strategy for Social Media, Instagram isn’t a platform for every business. However, if you use it wisely, you can include it in your social media marketing program.
The key to post pictures; don’t post text or information. In the words of Constance Aguilar, “Instagram brings words to life through photos.” There are no better words to describe that platform.
If you want to use this platform for marketing, post beautiful pictures, preferably pictures you take, and don’t over post. You can use Overgram to add text to your pictures. Keep the words short and simple; a short marketing slogan is ideal. Remember your audience: Instagram users don’t log on to read articles or see stock images.
If you don’t have a slogan, this would be the time to get creative and come up with a slogan that goes well with your brand. If you don’t have a brand, now’s the time to create a brand that people can associate with your company. Instagram will not work for companies that don’t have a slogan and brand to promote.
Increase your brand image by involving your followers. Red Bull and Southwest Airlines have utilized this forum quite well by using hashtags and creating contests to get their followers to interact with them. Instagram is a great platform to connect to the lifestyle and emotions of your followers. For example, Southwest Airlines used a promotion, “photo of the day” over the holidays to give away gift cards for people who posted holiday photos and followed the contest instructions. This was a great marketing technique for Southwest.
Another important thing to consider when using Instagram for marketing is communication. Be sure to communicate with your followers. Answering questions and commenting on posts is a great way to keep your followers engaged. Keep it positive, even when you get negative comments.
There are many promotions that you can advertise on Instagram to get your brand out. If you’re a restaurant, you can advertise a gift card or gift certificate for a certain dollar amount. If you’re a retail store, you can give away products. If you’re a beauty salon, you can give away a free service. The choices are endless.
Business marketing on Instagram is possible. Creating a brand and slogan are important to getting your brand image out there. Post pictures with your slogan and/or brand on them. Come up with interesting contests to build your followers. Communicate with your followers.