Are you following a brand in social media? Are you enjoying it? If you find you’re enjoying brands that you’re following, their strategy may be one of the following: connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you. As a business or social media marketer, it’s important to understand which of these strategies you’re following. It’s equally important to try one or all of these strategies yourself.
Here are Three Social Marketing Strategies – Passion, Personality, & Transparency: