If you were hoping and praying that social media marketing would die away, you can continue thinking that way in vain. As 2013 drew to a close, statistics support that social media has left behind an impressive trail of growth and will continue to do so in the upcoming years. Take a moment to absorb..
To be successful at selling, brands need to make emotional connections. The technique used to accomplish this is learning the specific words and phrases that your buyers use. These keywords provide a powerful way to make an emotional connection with your buyer. You know the term, “the customer is always right.” Well, these keywords prove..
While the practice of marketing your content becomes mainstream, you’ll see a lot of marketers use it in a way that won’t work – forgetting that educating the audience is the primary goal. Make your content marketing better If you look at each platform as the traditional classroom and that you’re the teacher, you can..
A new study published by The Economist Intelligence Unit (EUI) and sponsored by Lyris, found some noteworthy information about purchasing decisions and preferred marketing channels. Here’s what consumers had to say:
Organizations continue to experiment and learn about new approaches to engaging customers. However, a company can suffer on social media when unflattering posts are shared within platforms. The reality is that even if the company was justified in the post or if a story is false, the only thing that matters to consumers is how..
Up until a few years ago, the words “social media” and “marketing” were never used in the same sentence. Today, marketing is not marketing without social media and networking. Brands attain more recognition and advocacy through social media platforms. Engaging followers and appealing to their personal senses are essential elements to successful social media marketing…
Google has been driving local results since 2007. The world’s largest search engine influenced the shift to local internet marketing services. Because Google pioneered SEO, the company has always had the attitude that you either “play the game, or get left behind.” Over the last couple of years, Google has been promoting its local business..
Technology and social media professionals from all over the world attended this year’s South-by-Southwest conference. A collection of experts attended and spoke at the various SXSW sessions. The following insider tips for brand marketers were concluded from the various sessions:
Real-time marketing is a new phrase that came about in the last month. It’s an extension of content marketing. Brands need to adjust to a new 24/7 marketing model, according to social media commentary. A prime example of real-time marketing in action is Oreo’s tweet, “dunk in the dark” in response to the power outage..
Businesses today need to focus on a more specific media marketing strategy. The internet and social networking platforms have opened the doors for brand recognition and marketing strategies. Following is a sample social media plan that any company can use to put together its marketing strategy:
You need to plan and organize for your social marketing. Once you’ve established your brand and executed your social marketing well, you win the loyalty of social users. Following is a list of brands and the area of social marketing that’s worked for them:
Are you following a brand in social media? Are you enjoying it? If you find you’re enjoying brands that you’re following, their strategy may be one of the following: connecting with one of your passions or interests, entertaining you with their engaging personality, or providing interesting and/or important information to you. As a business or..
The emergence and widespread infiltration of social media has dramatically changed the public relations industry (PR). This isn’t the first time the PR industry has had to evolve its way of doing business. Orlaith Finnegan (author) on Social Media Today remembers a PR director who relished telling his new interns how fax machines were the..
Marketing requires excellent content. Creating original content, having time to create it, and finding high-quality content are the top three challenges of content marketing, according to Curata’s B2B Marketing Trends Survey 2012 Report. Content marketing is a major challenge for companies which is why 28 to 33 percent of marketing budgets is dedicated to this.
Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a business plan. Even if you launched your business years ago, it’s important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically,..
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy call centers. Glossy pictures of the latest fashions worn by models who barely look human. Crowded store shelves with head-spinning arrays of options arranged in no discernible order (“I just need some toothpaste!”). Company websites..
Press releases are an essential public relations tool. Whether using an online press release to create widespread news coverage, or as an internet marketing tactic to gain backlinks and boost SEO or as a combination of both, press release distribution will help boost the reach received with each news release. But how can you extend..
Have you ever wondered why you seem to hit it off right away with some people, while with others it’s more like oil and water? A person’s temperament style not only determines his or her energy level, behavioral traits, body language patterns, and buying style, but it also influences compatibility with other people. Yin Yang,..
While the holidays may be the “most wonderful time of the year,” it’s important to keep your brand’s message from getting lost in the excitement and imagery of the season. Here are three ways to make sure your brand’s message stays on point during your holiday marketing campaign: