Does your website look like a brochure and nothing more? Websites should have coherent site structure or some form of rational organization. Otherwise, site visitors will be lost. Are you thinking about interoperability, interactivity, and social share buttons? PC users have a hard enough time with certain websites, imagine how that affects mobile users. Your website should be created or revamped to increase website conversion. Here are a few things you’ll need to clean up:
If your layout is lame, you’ll need to redesign it. Think about what you want your users to see and do while on your site. Think about what you like and don’t like when you’re navigating websites. In this digital age, your website is more than just an online storefront: it’s the foundation for your brand’s online presence. You want your websites look, feel, and functionality to accurately reflect your business goals and values. Once you determine how you want your layout, think about changing to a responsive web design to provide a seamless user experience on devices of various sizes and screen resolutions.
Messaging and design are critical elements to a well-functioning website. Both of these require a clear understanding of your brand value proposition and your target audience. When you design a website without a clear brand message, it’s like building a road with no destination. In this area, simplicity is your best friend. Your website messaging should revolve around these fundamental questions: who you are, why you’re in business, who you are selling to, and why people should buy from you.
Consumers want websites that will inform them in a streamlined manner. They are looking for value in the form of informative blogs, short how-to videos, and e-books. By offering useful content, consumers will think of your brand as a go-to resource for the product or service you provide.
This is one of the biggest differences between a functional website and a brochure website. Create enticing calls to action and descriptive landing pages. This will make the user experience better and your content more actionable. Link your social network profiles to your website so users can share your content with people who may have similar interests.
Because of the substantial amount of measurable consumer data, you want a website that offers some form of analytics. You will need to measure performance periodically in order to offer a more relevant product or add value. There are a variety of both free and fee-based sales and marketing automation software applications that can provide you the needed metrics to help increase your website conversion. Analytics will provide you with insights such as who is visiting your site, what type of content they prefer, what social media networks your content is being shared on, etc.
In today’s digital age, consumers expect more from the brands they choose to do business with. Consumers have changed how they define a brand. Consumers define a brand mainly by its online presence.
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