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Facebook Cover Photo – Use it for a Call-to-Action That Converts

on by in Blog, Facebook Tips, Social Media Quick Tips, social media tips

Now that Facebook allows you to include calls-to-action (CTAs) on your cover photos, you can use your cover photo to drive actions and conversions.  Following are a few ways to turn your cover photo into a CTA that converts:

Promoting a Facebook Page Tab

Based on Facebook studies, users on Facebook want to stay on Facebook when browsing.  Conversion rates for ads and wall posts that link to external webpages are much lower than those that link to tabs.  You can use tabs to house sign up forms for webinars or email newsletters, contests and promotions, and content such as articles and infographics.