Twitter limits its tweets to 140 characters. However, you should not look at this as an issue. Instead look at it as an opportunity. It may be hard to get your point across within that limit, and getting people to act on your tweets might be even harder, yet if you use the right approach, you can write effective tweets. Following are a few tips to writing effective tweets:
Think about your message first
Twitter is a fast-moving platform, so your tweets have to catch people’s eye. For example, if you’ve written a blog post and want to share it on twitter, what should your tweet look like? A bad example is: In my new blog post, I’ve given tips on how to write effective tweets so that they get noticed – http://bit.ly/11sOdFu. There are three reasons this tweet is bad: it doesn’t have a key piece of information first, it rambles, and the language is clumsy.
To make this tweet more effective, start the tweet with the headline of your post: How to write effective tweets – http://bit.ly/11sOdFu<essential reading for digital marketers #marketing. By using “how to” you let the reader know that they’re going to learn something by reading the post. Then, you’re telling them exactly what they will learn. The link is also placed close to the beginning of the tweet so that the reader doesn’t have to read the entire tweet to get to the link. By using the words “essential reading,” the reader will feel like they must read it.
Offer value within the tweet
Take a key point from your post and include it in your tweet. For example, tweet: Never use more than two hashtags in a tweet! More great tips here – http://bit.ly/11sOdFU #twitter #writing. With this approach, you give the reader a valuable piece of information and entice them to read more. This tweet leaves you with 32 characters available. As you can see 140 characters isn’t really needed.
Use a question
Begin your tweet by asking a question and then answering it. For example, tweet: Struggling to write tweets that hit the mark? You need to read this – http://bit.ly/11sOdFu #digital marketing. The reason this tweet is effective is because it identifies an issue that people might have when using twitter, as well as offering a solution. This tweet uses a strong statement and leaves 30 characters available.
Attract audience participation
When you publish a blog post, you want people to read it and to comment on the article as well. Invite your audience to participate by sparking interaction within your tweet. For example, tweet: How to write effective tweets – http://bit.ly//11s/OdFu< have you got any tips to share? We’d love to hear them!
This tweet is effective and it encourages audience participation. It also did not require the entire 140 characters.
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