Building your business’ brand isn’t easy.  From the moment you begin thinking about starting your business, you have to consider how you want it to be perceived, who your target audience will be, and how you reach them.  Your brand is representative of your products and services.  Consumers should be able to learn everything they need to know by your logo, slogan, and social media interaction.  Once people have the opportunity to try your products or services, your reputation will begin to be established.  The same word-of-mouth helps to build your brand.

Loyal customers will be happy to spread the word about your company.  However, even if everything is going well, you may determine that your brand doesn’t mesh with your services or your company culture.  If this happens, you might be tempted to leave things just as they are instead of messing with success.   But, this inconsistency will continue to bother you and eventually your customers will notice that something’s not right as well.