Today, everyone is using smart phones. Do you know how to connect with them using mobile social media marketing techniques? You can use the social media tools that you’re already familiar with to create mobile marketing ideas.
You can connect with customers and prospects with LinkedIn mobile. Use the LinkedIn mobile application to get the mobile version of LinkedIn to your smartphone or other mobile device. This will give you access to all the important LinkedIn features on your smartphone.
You can use the mobile application to reach out to people who view your profile from your phone or tablet. The application will also send you push notifications so that you can stay in touch with your LinkedIn connections through your mobile device.
Instagram – Promote Your Brand
You can use Instagram to promote your corporate or personal brand. For example, the author of Likable Business and CEO of Likable Media uses Instagram to share photos of his travels. In addition, he builds brand awareness by posting pictures of the Likable foam hand at baseball games around the country.
The founder of integrated marketing firm V3, Shelly Kramer uses Instagram to share photos while using her humor to extend her brand’s personality.
In this picture, you can see Shelley promoting her brand. She posted, “more evidence of my really bad, terrible, horrible day.” This is humorous considering that she’s lounging by a swimming pool.
Posting images to Instagram from your mobile device can help you form a strong bond with your audience while building a visual representation of your brand. Use this social platform to promote your brand and build awareness by using similar tactics.
Fifty five percent of users who log on to twitter every month will use a mobile device at least once. Promoted tweets are only displayed to users who access Twitter from a mobile device. Sprint uses promoted tweets to get the attention of potential customers accessing Twitter from their mobile device. The promotion offers $100 to people who switch to Sprint as their mobile carrier.
You can tailor tweets to appeal to prospects and customers using mobile devices with Twitter’s mobile targeting.
Facebook’s Promoted Posts
Promoted Posts are displayed in the Facebook news feed for mobile users. The following picture is an example of a Promoted Post that drives traffic to a landing page of the company’s mobile website. The picture on the left is of an ad that’s in the users Facebook stream. The picture on the right is the landing page on the company’s mobile website.
Use Facebook’s Promoted Posts so that your ads will appear in the newsfeeds of mobile users.
Increase your social audience by using a QR code. According to research, 27 percent of all smartphone owners have scanned a QR code. Grow your Twitter audience by using a QR code.
Following is a technique you can use to obtain more Twitter followers using QR codes. Copy your URL then go to the website Mobile-Barcodes and paste the URL into the QR code generator. Hit submit, and it will generate your compan’s QR code. You can save this code to your desktop. Now, add this code to any printed materials such as business cards, brochures, posters, T-shirts, etc. Anyone who scans your QR code will be driven to your Twitter page and can follow you from their mobile device.
With approximately 40 percent of all Internet activity happening through mobile devices, it’s just a matter of time before the majority of people will use mobile devices to connect to the Internet.
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