To be successful at selling, brands need to make emotional connections.  The technique used to accomplish this is learning the specific words and phrases that your buyers use.  These keywords provide a powerful way to make an emotional connection with your buyer.

You know the term, “the customer is always right.”  Well, these keywords prove that the customer is indeed right.  The words that buyers use are the right ones for them, which is why using these trigger words is essential to your selling and marketing strategy.

So how do you find the correct trigger words?