Users now use Twitter, Facebook, and apps such as Zeebox to draw attention to TV shows, the social tools have inadvertently killed traditional TV advertising.  Television stations have transitioned their ads to audiences on Facebook, Twitter, and Zeebox.  As a result, television advertising is dying out.

It’s important to note the types of programs that get commented on during the show versus during the ad breaks.  Sports events, panelists, or reality TV are the types of programs that get commented on during the show.  On the other hand, storylined-based shows such as NCIS are commented on or tweeted about only during the ad breaks.  And, both types of programs have higher interaction on the social sites during the ad breaks than during the shows.