The technology takeover is here. As a small business owner, you know you can’t fight it anymore. Whether you’re excited, apprehensive, or both, you’ve decided that the best thing for your business is to get tapped into the opportunities available to you online. But where do you even start? From building your own website to setting up social media profiles, joining directories, advertising, and more, your digital checklist is more than a little overwhelming.
“One of the main challenges small businesses face in terms of influencing—or even joining—the online social conversation is that there is simply so much information out there,” acknowledges Tsai, author of The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales.