Here is a simple guide to use the popular social networking site Pinterest to work for your businesses’ advantage. Having already attracted 10 million users in just 10 months and being used by more than 100 brands, Pinterest is sure to become every business’s need for social media marketing in 2014.
Make a Pinterest Business Page
If you do not have one already, be sure to make one quickly. Pinterest launched business pages last year. If you have a personal Pinterest page you can easily convert it to your Pinterest business page.
Build Relationships
Locate online influencers and develop relationships with them. Every platform has these influencers who already have a rapport with your target audience. They can help your business substantially. The first step in forming meaningful relationships with them is to locate, follow, re-pin and post on their content. It will also increase your visibility and chances of getting noticed with new audiences.
Creating Boards
Pinterest allows you to develop and maintain several boards. You can use this feature to the advantage of your business by creative different boards reflecting your business. Make them as eye-catching and engaging as you can. Example: Constant Contact maintains 97 different business boards which relate specifically to their business as well as those which have content targeted to the interests of their audience.
Add a Pin it Button to Your Images
Your blog images need to make it to Pinterest to drive referral traffic. Pinterest allows you to add an on hover Pin it button to the images on your blog. It appears as soon as a user moves a mouse over it. Pinterest has detailed instructions on how to activate it and it is quite easy to do so.
Use Rich Pins
Pinterest offers rich pins to give your users more information regarding a pin. It has five different types of rich pins which lets you add more topic related information to a pin. These are:
Article pins: lets you include headline, author, and story description
Movie pins: lets you include ratings, reviews and cast members
Place pins: lets you include address, phone number and map
Product pins: lets you include availability, pricing and where to buy
Recipe pins: lets you include ingredients and serving info
Remember to be able to use Pinterest to your advantage, you have to explore and understand how it works. It does not have a one-solution-fits-all approach. Find out how you can use it to deliver value as part of your business and develop a relevant strategy. Share as much authentic, inspiring and influencing content as you can. Using these simple tips and enhancing your understanding regarding Pinterest will soon become a powerful tool to drive traffic for your business.
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