If you were hoping and praying that social media marketing would die away, you can continue thinking that way in vain. As 2013 drew to a close, statistics support that social media has left behind an impressive trail of growth and will continue to do so in the upcoming years. Take a moment to absorb the following statistics:
- Marketing budget for digital marketing is estimated to be $135 billion
- In 2013, 55% of businesses increased their budgets for digital marketing
- Of the entire ad market, internet advertising will account for 25% by 2015
- 78% of CMOs think that content marketing is the future and 50% of companies already have content marketing strategies
- The 45-55 year age bracket is the fastest growing on Facebook and Google+, while on twitter the 55-64 age bracket has grown 79% since 2012 (huge potential to cater to users other than only teenagers)
- 93% of marketers use social media for business
There is no limit to the amount of statistics available on the internet showcasing the growth of social media. It is true that marketing through social media can be complex and sometimes time consuming. But as a business if you still haven’t embraced its power or lag behind in doing so, it is time to up your game, sharpen your weapons, and dive in to reap the benefits by using the following tips: