Experts predict that by 2019, a whopping 80 percent of global internet consumption will be in the form of video content. It’s clear to see that social video marketing is something that marketers can no longer ignore.

Today’s video marketers need to be data-driven. As social media marketing guru Dan Zarrella says, “Marketing without data is like driving with your eyes closed.” As with any aspect of a successful social media strategy, marketers will treat creation as only the very tip of the iceberg. It is as vital to use data to measure your success, learn from it and amend future output accordingly, all the while bearing in mind the very important words “return on investment.”

When used smartly, social video marketing can tremendously benefit businesses. It has been shown to have a fantastic impact on ROI with a proven track record of boosting brand awareness, increasing lead generation and improving conversion rates.

The below infographic from One Productions explores in-detail the process of measuring the ROI of video marketing. This very insightful graphic provides handy tips on how to plan your next campaign and calculate your ROI and offers a nifty break-down of the video metrics you need to know so you can effectively measure the success of your video.

Why not make 2018 the year that video gets the starring role in your content marketing strategy? Read below for more.