Experts predict that by 2019, a whopping 80 percent of global internet consumption will be in the form of video content. It’s clear to see that social video marketing is something that marketers can no longer ignore.

Today’s video marketers need to be data-driven. As social media marketing guru Dan Zarrella says, “Marketing without data is like driving with your eyes closed.” As with any aspect of a successful social media strategy, marketers will treat creation as only the very tip of the iceberg. It is as vital to use data to measure your success, learn from it and amend future output accordingly, all the while bearing in mind the very important words “return on investment.”