Experts predict that by 2019, a whopping 80 percent of global internet consumption will be in the form of video content. It’s clear to see that social video marketing is something that marketers can no longer ignore. Today’s video marketers need to be data-driven. As social media marketing guru Dan Zarrella says, “Marketing without data..
Being active on social media is no doubt effective and important for your business, but what concerns businesses is the complex task of measuring the return on investment from social media campaigns. It can be a daunting task but it is not impossible. While it’s important to know exactly how much worth social media marketing..
Now that you’ve created followers on your social media platforms, you may start facing serious questions from upper management – how do these numbers improve the bottom line? What was the ROI on this marketing platform? Understanding social media market trends and reports will help you answer these types of questions.
I am always searching online for new gadgets, gizmos, technology and anything and everything to do with social media. Scouring through the blogosphere is one of the things that keeps me up til the wee hours of the morning. On one of my scavenger hunts while researching for the 5th part of our How to..
