Recently, Christopher Litster, senior vice president of sales and marketing at Constant Contact shared the top 10 reasons that people don’t like your Facebook status updates. Here is the advice that he gave:
Questions that are too broad or personal
According to a recent Inc. article, Twitter messages with a question mark had 52 percent less clicks for B2C companies and 39 percent less clicks for B2B companies. This confirms that asking questions is better on Facebook. However, using open ended questions is not recommended. It’s better if you give them a choice or create some type of pull. It’s okay to have fun, but don’t get too personal.
Your tone needs to be fun and inspiring. You don’t want to sound like a robot.
Every post is only text
It’s okay to have a post that’s all text. However, all your posts shouldn’t be only text. Litster recommends using “any image that’s visually appealing and relates to your post or company.” It’s actually very easy to do as long as you take the time to do it.
Emphasis on selling or you only talk about your business
Although your page is for your business, it’s also for your fans. You do want to share your company news, but you have to remember why people log onto Facebook. Litster said, “People go to Facebook to catch up and connect. When they want to buy, they’ll go to your website.”
Message isn’t in sync with audience or business
Be sure that every post is related to your community and your business. Whether you’re posting something funny, giving tips, or posting something interesting, make sure it aligns with your company and audience.
Always respond to comments.
Page has an identity crisis
Using an editorial calendar will provide structure and give you the flexibility to change posts at a moment’s notice.
Not offering anything
Litster said, “One of the reasons people become fans is for the perks.” This is why it’s important to give them inside offers or some kind of a deal. A good example is Sprinkles Cupcakes. The company’s Word of the Day program gives the first 50 people to say it in their retail store a free cupcake. Although you can’t always offer free products, you can show you care about your community by doing things, such as highlighting a fan in a Facebook Fan of the Week promotion.
Giving up too easily
If you’re still not certain about what your community wants, you can go to Facebook’s page admin panel where the platform highlights its most engaging posts. This section also notifies you when a post performs better than average.
Building your social media presence requires patience. It’s not going to happen overnight, so take the time to develop valuable content and engage your fans.